CONCEPT
The sale of a complete range of office products, small business machines and office furniture through self-service superstores, e-commerce, direct mail and telemarketing. Under this system, the Master Franchisee purchases cooperatively at the lowest available prices for his stores and his sub franchises, and sells under the umbrella of a well known name, in an attractive self service environment, assisted by a colorful promotional brochure, his main advertising and selling vehicle. Retail sales take place in large superstores owned by the master franchisee and mini-superstores owned by his sub-franchisees.